The value of subscription programs for eCommerce retailers has doubled each year out of the last five, according to McKinsey research. Since...
OUR BLOG
To Be Successful Direct-to-Consumer Brands Must Have Flawless E-commerce
More and more brands across categories are going direct to consumer, bypassing the traditional retail channels and selling through their...
5 Key B2B eCommerce Features for Brands, Manufacturers and Distributors
Launching B2B e-commerce sites is complex. Business rules are typically more extensive than in B2C sites, catalogs are larger, payment...
How to Create a Basic, Working Marketing Calendar for an E-commerce Website
There are many important dates for an e-commerce merchant. While preparing for holidays and developing a sales plan with a...
Top 5 Magento Imagine 2018 Takeaways
After 3 long days at Magento Image 2018 in Las Vegas, I have a few takeaways about Magento as a...
The Key to Marketing is Testing
Have a hunch for an e-commerce marketing tactic that will work? Test it. While we are believers that intuition plays...
5 Reasons why Keyword Research Rocks
Most marketers think of keyword research as a tool used to understand what search terms are popular and competitive for...
Your Website’s Conversion Rate is like Body Mass Index (BMI). One metric does not fit all.
You ever look at those BMI tables and wonder “Am I really supposed to weigh that little?†Well, conversion rates...
Can You See Savings with Lens.com’s Unique Email Promotions?
You have worked to grow your email list to a good size and wish to effectively use it to grow...