You know you’re an e-commerce geek when you pay attention to checkout processes when buying online. Amazon recently made a change to their checkout process and one of the Accorin team members pointed it out. Guess us Accorinauts are e-commerce geeks.
Amazon spends millions each year optimizing and testing every aspect of their checkout process. After all, a more optimized checkout process = higher conversion rates = higher revenues, so their current design is clearly not random. It certainly went through thousands of test variations, and it includes a lot of great elements.
After looking at Amazon’s new checkout process, and Accorin’s best practice checkout process, we couldn’t help noticing a lot of similarities.
Amazon’s New Checkout Screens
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Accorin’s Best-Practice E-commerce Checkout Screens
Take a look at this Wireframe Template showing part of Accorin’s standard checkout process. We use it as a starting point on our e-commerce projects. Lots of similarities, huh?
Let’s Compare:
* Both have a one page checkout with incremental checkout steps.
* Steps are all editable on the same page.
* Both page layouts feature a main panel that’s ⅔ of the page width with a side panel, containing the order summary, that’s ⅓ of the page width.
* While Amazon combines the item review and shipping options in the same panel, Accorin permanently shows all the products in an order  in the right panel.
* Accorin has validation logos and badges on the checkout page to build consumers trust (clearly, Amazon has already earned that trust).
Overall, the similarities outweigh the differences.
THE BOTTOM LINE
Focusing on checkout process efficiency is really important in an e-commerce site. If you want a best-practice checkout process out of the box, give us a call; ours compares to the world’s best. Let’s discuss your e-commerce project today.
