Looking for a new SaaS platform that can help take your e-mail and loyalty marketing to the next level for your e-commerce site?  Have been you waiting for a tool that will help you do more with your subscriber list than “spray and pray?”

Let us introduce you to Boston-based Klaviyo.

Klaviyo is a second generation sales optimization tool that has taken the first generation of e-mail tools and made the whole process better. Think all of the best features of Constant Contact, MailChimp, Exact Target and Rekko. Throw in some customer and lead management features from some of the leading SaaS e-commerce platforms and you have Klaviyo.

1.) Intuitive integration process  It’s super easy to use this tool with all of the popular SaaS e-commerce platforms as well as the leading licensed platforms. Already using MailChimp and Shopify? Configuration of Klaviyo for abandoned cart messaging took a non-technical member of our team about 15 minutes.

2.) Create marketing segments with ease Sending multiple messages to different customers within the same campaign concept is a snap.

3.) Klaviyo teaches you best practices –  Klaviyo is “smart” in that it gives you ideas for types of campaigns to try. Don’t hesitate to try a new feature because you’re scared of screwing up – it walks you through the process.

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4.) Triggering based on actions –  Simple with Klaviyo. At Accorin, we have not seen a platform as easy as Klaviyo for setting up flows and triggering.

5.) Price –  We think Klaviyo comes in at a very attractive price point for a tool that can be used for enterprise scale e-commerce sites. If you feel like you’re overpaying for underutilized software, it’s worth making the switch to Klaviyo.

The Bottom Line
As e-commerce marketers, we’re always on the look-out for tools that simplify our lives. Klaviyo does just that. Check them out at: www.klaviyo.com. Looking for guidance on Klaviyo integration or help refining your marketing strategy? We’re here to help.