Case Study

Marketing E-Commerce

Gulf Electricity

It’s absolutely essential to embrace multi-channel marketing and marketing automation in order to be successful in e-commerce. We did it for this Electricity Supplier.

Overview

Marketing Your e-commerce Store Case Study: Accorin designed, developed and managed a conversion-focused marketing campaign (including a new website) to help Gulf launch it’s new e-commerce business – Gulf Electricity.  Already a familiar and successful gasoline and convenience store retailer, Gulf looked to capitalize on its brand equity and knowledge of the energy business by starting a a consumer utility company – Gulf Electricity.  Accorin was hired to help them launch the business in New York and New England with multichannel efforts – including a combination of offline awareness drivers (outdoor media in particular) and online media.

The multichannel campaign included outdoor and offline media components to create awareness and within digital paid search, display, retargeting and email campaigns to drive through the conversions. We also developed tracking components for each and every channel to understand cost-per-acquisition metrics for each component of the campaign and to provide guidance for marketing spend moving forward.

 

Activities

– Highly customized B2B and B2C customer website with well defined conversion paths

– Multichannel marketing campaign for 6 months including SEO, PPC, Email, Re-targeting, Outdoor advertising including billboard, Subway panels, Taxi toppers in NYC and more.

– Analytics and Strategic Counsel for future campaigns

– Ongoing maintenance and support of the mobile-enabled website

 

Results

 

Campaign objectives were surpassed by a wide margin across all channels

Duration

~13 months until Gulf Electricity was acquired by DGF SUEZ